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Looking at the simple and uncluttered design you may say it is easy, but in order to create this set, one has to be well-acquainted with terms like form, balance, harmony and know how to use these. Then, knowing the work of good designers one can choose properly the suitable elements to create one perfect set and apply it on a preliminarly perfectly designed 'shell'.
Long years of professional experience and 'designers eye for good design' help a lot, too ;)
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