It is again this time of the year when we begin to expect with curiosity the new trends coming with the new year and when numerous forecasts appear. Here is one that I find very attractive and credible - the 2010 Color Forecast from Sherwin-Williams. Why - because I quite agree with their explanation:
Rooted - mystery, enduring, natural:
"It's human instinct to seek the safety of the tribe. In today's complicated world, there's something deeply satisfying about re-exploring the world's oldest, most enduring cultures. African, Aboriginal and Native American influences are converging to create a new tribal style with a drumbeat all its own. The colors are rich and earthy, with a hint of mystery. The appeal is as natural as the elements."
Refreshed - exuberant, fresh, optimism
"Tropical blooms. Sunny days. Playful exploration. It's time to take a vacation and let our cares melt away. Happy spaces are here again, bringing fresh florals, bright juicy colors and exuberant combinations. It's the kaleidoscopic sprit of the '60s married to the jewel tones of the '80s, with a global twist. Cultural influences and motifs mingle freely, creating a bohemian mosiac that sings in perfect harmony."
Treasured - aging, layers, artisan
Beyond reconnecting to our roots, today’s financial strains are leading us to rediscover the treasures of yesteryear. The time-tested shades of the Treasured collection evoke the warm, comforting memories of times past. Many of the colors are muted shades of brighter tones.
"A throwaway society? That's so yesterday. We're now making savvy, resourceful use of what we have, discovering untold stories in exposed, painted layers. From flea-market finds to artisan-made pieces, imperfections can lend rich character to our environments. The palette reflects the beauty of natural aging, mellowing and weathering, evoking quality materials that have stood the test of time and become heirlooms."
Simplified - translucent, structure, sophisticated
"Simplicity is the ultimate sophistication." That timeless wisdom from Leonardo da Vinci is now a modern mantra. Less is clearly the new more. But the aesthetic is artful rather than austere, with well-tailored lines and sheer, translucent materials that reveal shape and structure. Clarity and integrity are critical. We need to know and trust what we're bringing into our environments. The hues are calm, subtle and nuanced, with undertones that shift according to their surroundings, for easy versatility.
Now, this one is something I would hardly accept - do you really think Leonardo would have used this color palette?
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