JWT Spots Seventy Things to Watch in 2007

As we reach nearer to the New Year a growing interest in the trends for 2007 in all areas of life is observed.
Trends are illustrated by the products and services that exemplify them, says leading trendspotter Marian Salzman. According to JWT, the largest advertising agency in the U.S. and the fourth-largest in the world, 70 "in" products, services and trends will help to define 2007. To read the whole list go here, but what I like very much the last one;)

70. Age shuffling (40 is the new 20, for example)

- very encouraging. More on this topic at the blog of Marian Salzman and Ira Matathia NEXT.NOW

In general, and more seriously, as Ann Mack, director of trendspotting at JWT says "As globalization continues to make our world seem smaller, localization will come to a head in 2007 ...Decadent and excessive consumption will fall to the wayside as we stress quality, minimal environmental impact and support of local producers."

What's happening in the world of style in 2007?

As KAREN VON HAHN , Globeandmail.com columnist for style says "If you really want to know, brush up on current events." In her article WHAT'S NEXT? among others she reveals two trends connected with interior design:
"Piercing. From laser-cut eyelet in fashion to laser-cut fabrics in decor, piercing is emerging as a style statement. Designer Tord Boontje has followed up his successful cut-paper lamps with a pierced fabric for Maharam that lets light in through tiny pinpricked holes. Patricia Urquiola's T-table for Kartell is made from plastic with holes punched in it for a coral-like effect. "

















The word Piercing is more appropriate for solid materials, but as it reminds of our grand-mothers' handknitting this trend acquired also the name "LACE"or "Crochet"-trend more than a year ago and continued to be the central one for this year including the works of more and more designers. Along with the revival of incresed use of patterns it was the reaction to the boring minimalistic years and I hope that it will continue to add cosiness in our interiors in 2007, too.

"Revealing. Echoing the transparency that has forced the White House to acknowledge it is not winning the war in Iraq, an aesthetic interest in transparent materials is emerging. Glass, which shifts and shapes light and veils and reveals, is a new favourite with architects and designers. Art glass -- from glass wallcoverings such as Maya Romanoff's Bauble, which is like a froth of tiny bubbles caught in glass, to Joel Berman's striated, textured glass panels -- is hot for interiors.
On the heels of Herzog & de Meuron's all-glass Tokyo Prada store, the Swiss ambassador's residence in Washington, by Steven Holl Architects and Swiss firm Russli, features an Alpen exterior of opaque glass planks. And Holt Renfrew's Vancouver flagship, currently under construction, will utilize convex lenses of "pillow" glass by local artist Nathan Allan for its façade."








More sources and interesting trend descriptions will follow soon.