Patricia Urquiola talking about the Interior Trends 2011

Do you want to know what are the most important trends in furniture and interior design for 2011? Then you should go to IMM Cologne blog. Two days ago they published the results from  a two-day imm cologne Trend Board workshop in Cologne where at the beginning of June, the designers Patricia Urquiola and Defne Koz  met up with the designer Harald Gründl, the textile designer Martin Leuthold  and the editor Marco Velardito to discuss and filter out four of the most important trends in furniture and interior design which were to be summed up in a trend book called Interior Trends 2011.
The Trend Board — a group of five or six influential designers, architects, materials specialists and trade journalists — was established by imm cologne seven years ago. The trend book, which is published every autumn, sums up the results of that year’s Trend Board workshop.
I like the choice for this year's trend board - Urquiola is no doubt the most accomplished woman in contemporary interior and furniture design with powerful influence. And one more successful and inspired woman designer -  Defne Koz. Having in mind that trends are always sensed first by great designers, for sure we can believe what they consider to be the most important trends for 2011.
One trend I totally agree with and like its description:

"Trend 1: Emotional Austerity
As bittersweet as dark chocolate
Austere beauties: The elegant ambiance is defined by clear and unostentatious aesthetics. And yet despite their severity, the forms and lines are anything but cold... In their search for the essence of things, the designers encounter classic and established forms that are equipped with new functions and produced with high-tech. This playful mixing with new technologies and the piecing together of old and new details are symptomatic of a desire to dismantle and re-arrange that finds particularly strong expression in this trend: The cards are being reshuffled. With filigree forms and soft colours, these austere beauties appeal to both our heads and our hearts. They are joined by pretty but modest basic forms with boxy or rounded contours.The colours and materials are dominated by nature: wood, leather, felt and plant fibres are complemented by technical fabrics; an earthy olive hue dominates over lush and pale shades of green and is joined by powder shades from rosé to brown."