"Designers Bring Value"

Do you want to learn more about the way some of the most interesting and inspiring objects were created? Yves Behar speaks at about 'Creating objects that tell stories' - a valuable contribution to the "How we design" theme at TED 2008 .
"Designing from the inside out" is the path to create value, says Yve Behar.
One of his latest designs is an unconventional Y-shaped bottle for Y Water™, a new organic, low-calorie drink for children .
“We're using design to create a message that is the core of the brand." says the designer. The playfulness of Y Water is further conveyed with its capability to be reused as a toy or building blocks. Natural rubber connectors called “Y Knots” allow children to connect different packages into molecule-like formations. The reusability of the Y Water package as a creative medium for children prolongs the useful life of the package, making it a more sustainable concept.