A floor lamp with a personality

Its name is Stewie and it was designed by Italian designer Luca Nichetto who seems to be one of the rising stars of modern design - with his his dream house in the Das Haus – Interiors on Stage project for the 2013 edition of IMM Cologn and hisnew projects presented at Milan Design Week 2013, among wich the most talked about,   Nichetto = Nendo. 
Where does its name come from and what exacly was the intention of the designer, read at my interview with the designer at Clippings.com.

What I find interesting also about Stewie is that it represents a new typology in lighting.

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