Trend: Nature Everywhere

As my blog's name suggests, trends are an important theme of my posts. And one of the main trends in our contemporary way of living: the wellness industry reaching an all-time high with a continued growth of consumer interest in health and wellness. That is so logical - because we all want to live in a healthy world and be well. So, we must design and create the conditions under which this becomes possiblе.

And as we learn more and more today, we gradually return to the basic natural resources - in furniture design we understand that it is better to use wood and cork in a sustainable way, rather than trying to replace them with artificial materials everywhere. Another area where we observe a growing interest in nature - in fact, a return to ancient traditions - is medicine and healthcare. According to many reports the trend is that natural medicine and the science of nutrition will stand at the forefront of the healthcare. 

Arnica montana

We are focused on the design and innovation of medical technologies, products, service systems and human experiences to solve a variety of healthcare challenges. On the other side, shoppers in particular are growing more critical of ingredients in traditional over-the-counter products. And they are seeking out more herbal and botanical additives, with an increase in usage from 13% to 25%, according to a recent research. Conventional pain relief methods, for example, frequently involve pharmaceutical drugs or medical interventions. While they offer quick relief, they are sometimes accompanied by extreme side effects or the risk of dependence. 

In addition to ingredients found in nature, customers are also looking for transparency in ingredient lists and clean ingredients, analgesic that offers clean, safe, and effective relief for a variety of aches and pains. When it comes to pain relief, people are also looking for alternatives to ingestible medications, for topical over-the-counter pain relief products like, for example, arnica cream.  The active ingredients in Doctor Hoy’s Arnica Boost Recovery Cream are listed as topical and external analgesics by the Food and Drug Administration. The formulas used are water-based and contain no parabens or toxins.

Another interesting trend - many people that are looking for safe ways to manage their pain, trying to take care of themselves, or rely on caregivers, at home, for as long as they can. Easily accessible and safe topical over-the-counter pain relief products enable consumers to lead active and pain-free lives. 

Everyone is talking about sustainable, equitable, healthy, and resilient design - of products and services directed to our everyday needs, including furniture and furnishings, cloths, food, healthcare... 

"DESIGN WITH NATURE" exhibition  at Salone del Mobile

I have posted a lot about cork in interior design - one of my favorite materials. Wood has been an all time favorite for furniture, only now we look for wood coming from sustainably managed forests. Bamboo's application areas are wide, including clothes and textiles.

Biophilic design is probably one of today's most likes trends in interior design - for the same reason: we want to live with nature everywhere around us. А beautiful example is this bathroom design:

Marca Corona

Considering even only these few mentioned areas of our lives, we should say that actually, Nature is not a trend at all, but a necessity and a true need of the human being.

Have a look at another trend from 2023 that will continue in 2024.