Fireplace or a TV? Or, better both together

It is alsways interesting for me how people combine the two focal points in a living room - the TV and the fireplace? I just came accross several good ideas how to combine them without sacrificing comfort and good design:

Contemporary Family Room design by San Francisco Interior Designer Steven Miller Design Studio, Inc.

Contemporary Living Room design by San Francisco Architect Fulcrum Structural Engineering

Modern Living Room design by New York Architect Jae Chang

Traditional Family Room design by San Francisco Kitchen And Bath Julie Williams Design

As you can see - solutions in different styles are available for a good designer :)