Sofia Design Week Starts Today

Something new happens in Sofia - the so long awaited design week starts today. Numerous exhibitions are scattered allover the city, but one of the most interesting events is the NEXT IDENTITY FORUM: an international event, part of the festival that gathers some of the most significant names in avant-garde design nowadays: 3 days, 17 speakers. And the first one was Ji Lee - Google Creative Lab Creative Director. It is hard to expect how influential one hour can be! One of the projects he is very famous with is The Bubble Project, but that just shows how a simple design idea can start the change .