11.2.08

Electrolux Design Lab 2008 competition

Electrolux Design Lab 2008 invites industrial design students around the world to create tomorrow’s home appliances for the Internet generation, deadline May 30he theme is "Home appliance designs for the Internet generation".
Here is an excerpt of the press release:
"The Internet generation comprises brand-conscious, busy young
professionals between 25-35 who are independent, concerned about the
environment, and whose lives are intertwined with technology and online
social networks.
This year’s submissions should be for 2-3 years into the future and address
food storage, cooking, and/or washing.
“We are looking for daring ideas and solutions,” says Henrik Otto, Head of
Global Design at Electrolux. “Entries should reflect the iGeneration’s core
interests and concerns like mobility, convenience, time, materials,
personalization, entertaining, technology, and sustainability.”
The Design Lab 2008 has a First Prize of 5,000 Euro and a six-month
internship at one of Electrolux’s global design centers. The second prize is
3,000 Euro and third prize 2,000 Euro. For more information about the competition, high-resolution photos of previous finalists and their concepts, broadcast quality b-roll, and to watch
videos from last year’s competition on Design Lab TV, visit
http://www.electroluxdesignlab.com/.
Look at the Design Lab 2008 invitiation video from with Henrik Otto, head of global design at Electrolux. Here is the link:
mms://od2-ms.unbn.unit.net/swe/electrolux/designlab_2008/designlab08_080214.wmv




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