Do you want to learn more about the way some of the most interesting and inspiring objects were created? Yves Behar speaks at about 'Creating objects that tell stories' - a valuable contribution to the "How we design" theme at TED 2008 .
"Designing from the inside out" is the path to create value, says Yve Behar.
One of his latest designs is an unconventional Y-shaped bottle for Y Water™, a new organic, low-calorie drink for children . 
“We're using design to create a message that is the core of the brand." says the designer. The playfulness of Y Water is further conveyed with its capability to be reused as a toy or building blocks. Natural rubber connectors called “Y Knots” allow children to connect different packages into molecule-like formations. The reusability of the Y Water package as a creative medium for children prolongs the useful life of the package, making it a more sustainable concept.
Posts
0 коментара:
Post a Comment